Latest Insights

How to Optimize Your Google Business Profile – 7 Tips

By Chelsea Valainis / July 3, 2024

In today’s digital age, having a strong online presence is essential for local service providers. One of the most effective ways to enhance your visibility and attract potential customers is by optimizing your Google Business Profile. At STORY, we understand the importance of a well-optimized profile and are here to guide you through the key steps to ensure your business stands out in local searches. Why Google Business Profiles Matter Google has revolutionized the…

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SEO: Cost-Effective, Organic Traffic Generator

By Ben Pettit / April 7, 2023

First, it’s important to understand that digital marketing is a way to promote products or services online. There are many different digital marketing channels, including paid advertising, social media marketing, email marketing, and search engine optimization (SEO). Paid advertising, such as Google Ads or Facebook Ads, is a way to show ads to people who are searching for or interested in specific products or services. The advertiser pays for each click or impression on…

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SEO Builds Authoritative, Valuable Websites

By Ben Pettit / March 29, 2023

First, it’s important to understand that SEO stands for Search Engine Optimization. This means that it’s the process of making changes to a website to help it rank higher in search engine results pages (SERPs). The goal of SEO is to get more people to visit a website by making it easier to find through search engines like Google. When you use a search engine like Google, you type in a question or a…

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