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Every internet-using person has encountered both remarketing and retargeting strategies from many different companies continuously throughout a typical day on the internet. These are the “random” banner ads for that product you were just browsing for that pop up on websites such as Facebook and your favorite news site (retargeting), or the recurring email with information from a home goods store you get every day (remarketing). Though some of these ads appear random…
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We live in a society that is increasingly reliant on the internet. As more people go online for their various needs, progressively more digital business is being conducted – resulting in the need for your business to be on top of the continually rising wave of internet commerce. How can you ensure that your online business stands out among such a crowded pool of competition? The answers to that are many, but for the…
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Ever wonder how a website gets ranked on Google?? Or, at least wanted an idea of how to be on the first page of search results?? Check out this excellent chart from Moz. SEO experts guess that there are about 200 different factors that play into search engine rankings. Google does not simply display arbitrary results for searches. Its search algorithm takes all of these ranking signals into account before presenting the results because…
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