Latest Insights

Best Digital Marketing for B2B Using Programmatic Ads

By Ben Pettit / April 26, 2023

Tl:DR: B2B companies can use programmatic ads to reach their target audience with relevant and personalized messages, use account-based marketing to target high-value accounts, retarget users who have engaged with their brand, and measure and optimize their ad campaigns in real-time. Programmatic advertising aims to increase brand awareness, engagement, and conversion rates. Programmatic advertising is a form of digital advertising that uses automated technology to buy and optimize ad inventory in real-time. This type…

SEO: Cost-Effective, Organic Traffic Generator

By Ben Pettit / April 7, 2023

First, it’s important to understand that digital marketing is a way to…

Google Ads Copy Affects Quality Score

By Ben Pettit / March 31, 2023

Ad copy is a crucial component of any Pay-Per-Click (PPC) campaign, and…