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SEO stands for Search Engine Optimization, and it refers to the process of optimizing a website to improve its ranking on search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of organic (non-paid) traffic to a website from search engines. Why is organic traffic important? Organic traffic is important because it represents a group of people who are actively searching for something related to your business or…
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The Hub and Spoke content model is a powerful SEO strategy to optimize your website for search engines and improve user experience. This approach offers numerous benefits, including: Enhanced topical authority communication to search engines Better internal linking Targeting a wider range of keywords Improved information architecture Enhanced user experience Comprehensive customer journey support A Hub and Spoke model organizes your content by topic, making it easier for search engines and users to understand…
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Industry veteran Jonathan Tribble has joined STORY, a leading digital marketing firm serving the Southeast, as its new Director of Marketing Services where he will oversee the creation and execution of marketing strategies. An Anderson University graduate, Tribble brings more than 17 years of experience in marketing, specializing in SEO, SEM, graphic design, and account service. He’s worked with clients such as Michelin, Milliken, Comcast, Charter, and the Greenville County Museum of Art. He…
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