Case Study Samples

Standing Out in a Crowded Market

By Chelsea Valainis / June 8, 2022

ROCK. SOLID. SERVICE. Upstate Granite Solutions partnered with STORY to enhance their online presence and reach new customers. With a focus on providing a red-carpet experience for their clients, Upstate Granite sought a digital marketing strategy that would mirror their exceptional service and capture the attention of luxury homeowners and homebuilders. Overview Currently, STORY manages Google Ads and SEO optimization for Upstate Granite Solutions, as well as running programmatic campaigns including retargeting, geofencing, search query, persona, and…

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Targeting the Right Buyers

By Chelsea Valainis / June 21, 2021

As the leading HVAC and plumbing solutions provider in the southeastern United States, TRS’s mission is to build sustainable, state-of-the-art systems while delivering outstanding customer service. With growing territories, TRS is a leading organization in their field but lacked the in-house resources to have a robust marketing strategy. We proposed new websites for all online presences and a diverse array of complementary digital assets. Overview TRS faced non-standard marketing challenges due to the niche…

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Reaching New Business Segments

By Chelsea Valainis / June 21, 2021

As a premier HVAC solutions provider for grocery stores throughout the United States, SESCO’s needed brand assets that matched their established and growing business. They hired STORY to specifically help with their website presence and advertising strategy. Working with their sister company, TRS, we were able to seamlessly add this great brand to our marketing process for its success. Overview With a notable list of current grocery store clients, our mission with SESCO was…

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