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How STORY's Comprehensive Marketing Strategy Helped TRS Reach Decision-Makers with Precision

As the leading HVAC and plumbing solutions provider in the southeastern United States, TRS's mission is to build sustainable, state-of-the-art systems while delivering outstanding customer service. With growing territories, TRS is a leading organization in their field but lacked the in-house resources to have a robust marketing strategy. We proposed new websites for all online presences and a diverse array of complementary digital assets.

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Overview

TRS faced non-standard marketing challenges due to the niche nature of its services. Targeting a specific audience, including buyers from sectors like hospital systems and higher education, our comprehensive strategy involved Google Ads with specific keywords, programmatic ads, and hyper-local geofencing (down to a 20-foot radius) to reach decision-makers where they work.

Amid our 2020 campaign, the emergence of COVID prompted a new demand for full building air purification systems. We devised a tailored ad strategy, creative materials, and a distinctive window cling highlighting TRS's technology as the solution.

Addressing TRS's significant pain point – an outdated website – we created a new prototype using Adobe XD. This flat design approach allowed us to experiment and accurately represent TRS's identity through a strategically crafted design and language.

Considering TRS's diverse offerings from over 65 manufacturers across the southeast, we developed a custom finder system. This system, leveraging their database, enables users to filter capabilities by region and category, providing an intuitive way to connect customers with specific regional services.

SERVICES USED

Web Design (UI/UX)
Google Ads
Google Ads
Programmatic Ads
Programmatic Ads
SEO
SEO
Videography
Videography
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