Honoring 100 Years of Excellence:
How STORY Helped Renaissance Manufacturing, Inc. Rebrand for the Future
A family company operating for over 100 years producing textiles for some of America's largest hotel chains. This manufacturer stepped into the modern age with a brand new web presence and a cutting-edge online design tool for custom fabrics.
Celebrating a monumental anniversary, Renaissance Manufacturing, Inc. has been cutting cloth and on the cutting edge for over 100 years. As a minority-owned and women-owned business, they chose STORY as their brand agency. For over a year, we engaged in a project to redesign all facets of RMI’s marketing and web processes.
Our goal was simple: to design a brand that reflects Renaissance’s great heritage, while creating tools for the future. On the front end, we wanted a simple website to use and navigate , while the back end held a robust system that could automate the workflow for Renaissance’s clients. Additionally, we built an online design tool that allows interior designers and architects to custom design drapery, shades, and bedding as well as on-demand PDF spec sheet generation. This system also manages the sampling process for the custom-designed textiles.
Our scope of work for Renaissance is on-going and includes branding, web design, print, social, video, software development, and creative consulting services.