Sealevel has a long history of buying digital media. With over 20 years of Google Ads campaign experience, they were no strangers to winning online. After a robust discovery, we determined that the current Google Ads account had reached its end of life. There was an accrual of campaigns that were no longer helping Sealevel reach its goals.
Many keywords bought through broad match and phrase match were triggered on search queries that were not relevant. This is a common problem we see with businesses that operate B2B but whose keywords overlap with consumer-related searches. For instance, Sealevel has built the world’s fastest and most robust USB hub. Utilized in rugged industrial applications, this weather-proof, dirt-proof, shockproof device was competing in Google Ads with a $10 hub from Amazon.com.