Roping in Success:

How STORY's 8-Month Social Media Campaign Helped Western Sports Foundation Achieve their Goals

With a niche audience of bull riders and their fans, Western Sports Foundation was looking to expand their social media presence. Utilizing Instagram as a main channel, their engagement exploded.

JUNE 2019


Services Used

Web Design (UI/UX)
Google Ads

How do you stand out in a sea of social media? Constant planning and strategy. In the eight-month campaign we completed for our friends at Western Sports Foundation, we did just that.

Utilizing a combination of serious, funny, and insightful posts, we build their following by incredible numbers.

The measure of a social media campaign is the raw data.

We had three main goals for our marketing approach:

  1. Create exposure for a population of people who were unaware of the foundation's efforts.
  2. Reinforce the brand image to various corporate and individual sponsors.
  3. Give information to athletes currently sponsored by the foundation.

Our scope of work for Western Sports included web and social.

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Luke Branquinho during the RFDTV American. Photo by Andy Watson
Cowboys in the opening during the first round of the Las Vegas Last Cowboy Standig Built Ford Tough series PBR. Photo by Andy Watson