![WSF_Logo_Black WSF_Logo_Black](https://storyagency.co/wp-content/uploads/WSF_Logo_Black.png)
Roping in Success
With a niche audience of bull riders and their fans, Western Sports Foundation was looking to expand their social media presence. Utilizing Instagram as a main channel, their engagement exploded.
![Luke Branquinho during the RFDTV American. Photo by Andy Watson Luke Branquinho during the RFDTV American. Photo by Andy Watson](https://storyagency.co/wp-content/uploads/14-126-418.jpg)
![14-126-573 Jake Wright, Lunatic Fringe, Burch Rodeo, during the RFDTV American. Photo by Andy Watson](https://storyagency.co/wp-content/uploads/14-126-573.jpg)
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Utilizing a combination of serious, funny, and insightful posts, we build their following by incredible numbers.
The measure of a social media campaign is the raw data.
We had three main goals for our marketing approach:
- Create exposure for a population of people who were unaware of the foundation's efforts.
- Reinforce the brand image to various corporate and individual sponsors.
- Give information to athletes currently sponsored by the foundation.
Our scope of work for Western Sports included web and social.
![Asset 6 Asset 6](https://storyagency.co/wp-content/uploads/Asset-6.png)
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![follower-growthj follower-growthj](https://storyagency.co/wp-content/uploads/follower-growthj.png)