Roping in Success:
How STORY's 8-Month Social Media Campaign Helped Western Sports Foundation Achieve their Goals
With a niche audience of bull riders and their fans, Western Sports Foundation was looking to expand their social media presence. Utilizing Instagram as a main channel, their engagement exploded.
How do you stand out in a sea of social media? Constant planning and strategy. In the eight-month campaign we completed for our friends at Western Sports Foundation, we did just that.
Utilizing a combination of serious, funny, and insightful posts, we build their following by incredible numbers.
The measure of a social media campaign is the raw data.
We had three main goals for our marketing approach:
- Create exposure for a population of people who were unaware of the foundation's efforts.
- Reinforce the brand image to various corporate and individual sponsors.
- Give information to athletes currently sponsored by the foundation.
Our scope of work for Western Sports included web and social.