The goal for the parts system was to allow customers to easily look up a particular replacement part by a variety of fields. We developed a dynamic database that was easily searchable and could return parametric values. This system completely replaced an archaic phone ordering process, propelling them into modern digital business practices.
The website strategy included a condensed sitemap and intuitive user experience so that potential and current customers could easily find the information they needed. Sitting on a progressive design, we also built a digital catalog for their machines, which could be filtered by solution and market, and linked to related machines on the production line.