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ROCK. SOLID. SERVICE.
Upstate Granite Solutions partnered with STORY to enhance their online presence and reach new customers. With a focus on providing a red-carpet experience for their clients, Upstate Granite sought a digital marketing strategy that would mirror their exceptional service and capture the attention of luxury homeowners and homebuilders.
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Overview
Currently, STORY manages Google Ads and SEO optimization for Upstate Granite Solutions, as well as running programmatic campaigns including retargeting, geofencing, search query, persona, and Digital-Out-of-Home (DOOH). These efforts are aimed at increasing brand awareness and driving targeted traffic to Upstate Granite's website.
Since partnering with STORY, Upstate Granite Solutions has seen a significant increase in website traffic, brand visibility, and customer engagement. From 2022 to 2023, Upstate Granite's conversion rate increased by 85%, and the volume of phone calls went up by 127%. The strategic combination of Google Ads management, SEO optimization, and programmatic campaigns has helped Upstate Granite solidify its position as a leading provider of luxury countertops in the local market.
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