To grow Bunnell Lammons Engineering, we needed to target specific people and show up in search for the keywords they may be using. Through location-based targeting, we were able to show ads to specific companies by utilizing their office addresses. After users made a visit to the website, we deployed a comprehensive retargeting strategy that showed them specific banner ads, with creative that we produced to be relevant to the page they visited.
We followed up this direct targeting strategy with a robust Google Ads plan that captured relevant traffic and minimized irrelevant searchers and terms. It was important for us to generate as much qualified web traffic as possible so their sales team wouldn't have to field unqualified leads.