Expanding Business in the Southeast:
How STORY's Retargeting and Third-Party Data Strategy Helped Price Davis Cultivate Qualified Leads and Build Awareness
A single-source provider supporting the convenience store, supermarket, and foodservice industries since 1978 with choice equipment and service solutions to enhance operations and improve customer satisfaction.
As a premier supplier of Henny Penny, the best restaurant and convenience store equipment available, Price Davis has been a vital part of the American pitstop for over 40 years. However, with such a notable reputation, their digital presence did not match their poise. Price Davis hired STORY as their agency partner to refresh and reinforce their brand through a website redesign, digital advertising, search engine optimization, social media management, videography, and more.
Price Davis wanted to capitalize on new opportunities in the southeast by bringing awareness to their capabilities and the foodservice equipment brands they represent. As an established business, our first strategy is to always retarget current website visitors. Only around 2% of page traffic converts to a lead on the first visit. Using retargeting, we were able to digitally automate the multiple marketing touches needed to cultivate qualified business leads.
One of the most effective means of marketing at our disposal is utilizing third-party data, from our growing list of data providers, to target specific device ID's. Searching through over 30,000 data points, we were able to craft a strategy to target decision-makers in the retail, grocery, and food industries.
Web Design & Development
Price Davis came to us with an older website design that did little to attract or convert potential clients. We wanted to create a website that showcased all the great things they were already doing as a business. Any time we can work with an organization and keep their story truly authentic, it is echoed through the website messaging and design. The content organization was a critical part of their website strategy, as they needed to communicate effectively to multiple audiences. Our goal was to deliver a website that reinforced Price Davis's position as an industry leader and conveyed their brand values.
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