How STORY's Retargeting and Third-Party Data Strategy Helped Price Davis Cultivate Qualified Leads and Build Awareness
As a premier supplier of Henny Penny, the best restaurant and convenience store equipment available, Price Davis has been a vital part of the American pitstop for over 40 years. However, with such a notable reputation, their digital presence did not match their poise. Price Davis hired STORY as their agency partner to refresh and reinforce their brand through a website redesign, digital advertising, search engine optimization, social media management, videography, and more.
Overview
Price Davis wanted to capitalize on new opportunities in the southeast by bringing awareness to their capabilities and the foodservice equipment brands they represent. As an established business, our first strategy is to always retarget current website visitors. Only around 2% of page traffic converts to a lead on the first visit. Using retargeting, we were able to digitally automate the multiple marketing touches needed to cultivate qualified business leads.
One of the most effective means of marketing at our disposal is utilizing third-party data, from our growing list of data providers, to target specific device ID's. Searching through over 30,000 data points, we were able to craft a strategy to target decision-makers in the retail, grocery, and food industries.
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