What is Google Analytics?

Google Analytics can tell you most important things you want to know about how your visitors find you and how they interact with your website. It can tell you what parts of your website design they click on, where they are located geographically, and where they came from to get to your website.

You can focus your marketing resources on campaigns and initiatives that deliver Return on Investment, and improve your site to convert more visitors.

Google Analytics has the enterprise-level capabilities you’d expect from a high-end web analytics that cost a lot, also provides timesaving integration with AdWords as well as tracks all of your non-AdWords initiatives as well.

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Ben Pettit

Chief Creative at STORY.