What is Google Analytics?

August 23, 2018

August 23, 2018|Ben Pettit|

Google Analytics can tell you most important things you want to know about how your visitors find you and how they interact with your website. It can tell you what parts of your website design they click on, where they are located geographically, and where they came from to get to your website.

You can focus your marketing resources on campaigns and initiatives that deliver Return on Investment, and improve your site to convert more visitors.

Google Analytics has the enterprise-level capabilities you’d expect from a high-end web analytics that cost a lot, also provides timesaving integration with AdWords as well as tracks all of your non-AdWords initiatives as well.

Ben Pettit

Meet Ben Pettit, the friendly face behind STORY. As Founder and CEO, Ben brings his passion for entrepreneurship, creative strategy, and business development to every project he works on. He's helped hundreds of companies across the US and the world, working with clients as far away as Honduras, Italy, Germany, Poland, England, Ireland, Wales, and Romania. You might recognize Ben from his TV appearances, where he shares his marketing expertise with local audiences. He's also a prolific writer, with his thought leadership pieces read by audiences far and wide. And when he's not working with clients or writing, Ben loves sharing his marketing insights with college and university students as a guest speaker. So if you're looking for a marketing expert who's approachable, knowledgeable, and passionate, Ben Pettit is your guy and STORY your agency!
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