Latest Insights

Redefining Client Relationships: Why We Said Goodbye to Our Account Management Department

By Ben Pettit / October 6, 2023

At STORY, we’ve always been about evolution. We believe in constantly reassessing and recalibrating our approach to ensure we deliver the best possible service to our clients. This commitment to innovation and excellence led us to a bold decision: We’ve decided to eliminate our account management department. Now, before you raise an eyebrow, let me explain. Direct Communication is Key: In the digital marketing world, clear communication is paramount. Having an account manager as…

Read More →

Programmatic Advertising: Understanding the Basics, Benefits, and Best Practices.

By Ben Pettit / May 19, 2023

TL;DR: Programmatic advertising is a technology-driven approach to buying and selling digital…

Read More →
Ben Pettit

Best Digital Marketing for B2B Using Programmatic Ads

By Ben Pettit / April 26, 2023

Tl:DR: B2B companies can use programmatic ads to reach their target audience…

Read More →