Latest Insights
At STORY, we’ve always been about evolution. We believe in constantly reassessing and recalibrating our approach to ensure we deliver the best possible service to our clients. This commitment to innovation and excellence led us to a bold decision: We’ve decided to eliminate our account management department. Now, before you raise an eyebrow, let me explain. Direct Communication is Key: In the digital marketing world, clear communication is paramount. Having an account manager as…
Read More
TL;DR: Programmatic advertising is a technology-driven approach to buying and selling digital advertising space in real-time. It allows advertisers to reach their target audience with greater precision and efficiency, using a variety of tools and platforms to bid on ad space and place ads in various formats. Programmatic advertising is highly data-driven and can be tailored to specific marketing goals, but also comes with potential risks and challenges that advertisers should be aware of.…
Read More
Tl:DR: B2B companies can use programmatic ads to reach their target audience with relevant and personalized messages, use account-based marketing to target high-value accounts, retarget users who have engaged with their brand, and measure and optimize their ad campaigns in real-time. Programmatic advertising aims to increase brand awareness, engagement, and conversion rates. Programmatic advertising is a form of digital advertising that uses automated technology to buy and optimize ad inventory in real-time. This type…
Read More