Latest Insights

Ben Pettit

Best Digital Marketing for B2B Using Programmatic Ads

By Ben Pettit / April 26, 2023

Tl:DR: B2B companies can use programmatic ads to reach their target audience…

Read More →

SEO: Cost-Effective, Organic Traffic Generator

By Ben Pettit / April 7, 2023

First, it’s important to understand that digital marketing is a way to…

Read More →

Google Ads Copy Affects Quality Score

By Ben Pettit / March 31, 2023

Ad copy is a crucial component of any Pay-Per-Click (PPC) campaign, and can directly impact your Quality Score, which is a metric used by Google to measure the relevance and quality of your ads and landing pages. Quality Score is important because it determines your ad placement and how much you pay per click. When it comes to ad copy, there are a few things to keep in mind. First, your ad copy should…

Read More →