How STORY's Geotargeting and Retargeting Strategy Helped SESCO Build Brand Awareness and Attract Major Grocery Store Clients

As a premier HVAC solutions provider for grocery stores throughout the United States, SESCO's needed brand assets that matched their established and growing business. They hired STORY to specifically help with their website presence and advertising strategy. Working with their sister company, TRS, we were able to seamlessly add this great brand to our marketing process for its success.

Overview

With a notable list of current grocery store clients, our mission with SESCO was to reinforce their brand awareness and create opportunities for new business segments.

Using hyper-local geotargeting we were able to geofence the offices of every major grocery store brand. We conceived and designed banner ads that would be shown to these prospects with strategic messaging. We also implemented a robust retargeting strategy to show additional ads to previous website visitors.