Redefining Restoration: Transforming A Brand and Digital Footprint
Property Plus sought STORY'S expertise to achieve their primary objective of generating moderate revenue growth, targeting 10-15% within the next year. They aimed to increase brand awareness throughout the Upstate, and establish themselves as a strong competitor against national companies in the marketplace.
Overview
To achieve Property Plus' goals, we deployed a multi-pronged marketing approach. This strategy utilizes a mix of digital tactics designed to achieve specific objectives:
- Google Search Ads and programmatic display ads: These paid advertising channels directly target potential customers searching for relevant keywords online, driving high-intent traffic to the Property Plus website.
- Original web banner creative and organic social media posts: Engaging visual content and social media outreach will build brand awareness and establish Property Plus as a leader within the Upstate market.
- On-page local SEO: Optimizing Property Plus' website for local search ensures they appear prominently in search results for Upstate-based property services, attracting qualified leads.
By combining these tactics, we aim to create a comprehensive digital presence that drives immediate sales conversions while fostering long-term brand recognition and market leadership for Property Plus in Upstate, SC.
SERVICES USED
Web Design (UI/UX)
Google Ads
Programmatic Ads
SEO
Social Media
Branding
