ITW Hartness: Innovating for Tomorrow

As a world-class secondary packaging equipment manufacturer for over 70 years, ITW Hartness has a history of innovation and cutting-edge technology across the globe. They wanted to continue this spirit of innovation with a new website and custom parts ordering system for current customers.

SERVICES USED

Web Design & Development Logo for STORY
Web Design & Development
Videography Icon for STORY Website
Videography
Strategy & Consulting Logo Designed by STORY
Strategy & Consulting

After being acquired by Illinois Tool Works Inc., ITW Hartness knew they needed to capitalize on their expanding capabilities and broadcast it to the world. STORY stepped in as strategists both creatively and technologically as we consulted with them to develop a website that set them apart from their competitors and to build a parts ordering system with tens of thousands of SKUs.

The goal for the parts system was to allow customers to easily look up a particular replacement part by a variety of fields. We developed a dynamic database that was easily searchable and could return parametric values. This system completely replaced an archaic phone ordering process, propelling them into modern digital business practices.

The website strategy included a condensed sitemap and intuitive user experience so that potential and current customers could easily find the information they needed. Sitting on a progressive design, we also built a digital catalog for their machines, which could be filtered by solution and market, and linked to related machines on the production line.

DYNAC-overview

Let's Connect

Our next great project could be yours.