Revitalizing Roylco’s Digital Gateway to Learning
Roylco, established in 1969, has been a leader in the educational toy industry, committed to making learning fun and inspiring for children and educators alike. Despite their strong reputation, Roylco's previous website failed to adequately reflect their brand values or serve their diverse customer base, necessitating a comprehensive digital transformation.
Challenges
- Brand Representation: The previous website failed to encapsulate Roylco's rich heritage and dynamic product range, leading to a diluted brand perception.
- Target Audience Engagement: Without dedicated landing pages, Roylco couldn't effectively engage and convert different customer segments, especially potential wholesale partners.
- Outdated Design: The website's design leaned heavily towards a B2C aesthetic, misaligning with Roylco's stature as a respected educational toy manufacturer.
Solution
STORY collaborated closely with Roylco to overhaul their digital presence, focusing on:
- Brand-Centric Design: A comprehensive redesign was implemented to reflect Roylco's brand identity, emphasizing its legacy and innovative product offerings. The new design champions the brand's story, integrating visual elements that resonate with both educators and parents.
- Strategic Landing Pages: We developed specific landing pages tailored to wholesale partners and direct consumers. These pages were optimized for engagement, providing targeted information and a clear call-to-action for each audience segment.
- Enhanced User Experience: The site's navigation and user interface were revamped to ensure a seamless and intuitive experience, making it easier for users to explore products and access resources.
SERVICES USED
Web Design (UI/UX)
