ROCK. SOLID. SERVICE.
Upstate Granite Solutions partnered with STORY to enhance their online presence and reach new customers. With a focus on providing a red-carpet experience for their clients, Upstate Granite sought a digital marketing strategy that would mirror their exceptional service and capture the attention of luxury homeowners and homebuilders.
Overview
Currently, STORY manages Google Ads and SEO optimization for Upstate Granite Solutions, as well as running programmatic campaigns including retargeting, geofencing, search query, persona, and Digital-Out-of-Home (DOOH). These efforts are aimed at increasing brand awareness and driving targeted traffic to Upstate Granite's website.
Since partnering with STORY, Upstate Granite Solutions has seen a significant increase in website traffic, brand visibility, and customer engagement. From 2022 to 2023, Upstate Granite's conversion rate increased by 85%, and the volume of phone calls went up by 127%. The strategic combination of Google Ads management, SEO optimization, and programmatic campaigns has helped Upstate Granite solidify its position as a leading provider of luxury countertops in the local market.
SERVICES USED
